ABOUT
This portfolio represents a cross-section of communications work developed across a decade of independent practice. The projects here span earned media campaigns, broadcast content, brand activations, executive-facing strategy, and institutional stakeholder reporting, each built for a different client, audience, and objective.
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The through line across all of it is the same: clear thinking, purposeful messaging, and execution that connects the right story to the right audience at the right moment. Whether the deliverable was a press release, a radio campaign, a product launch activation, or a World Bank progress report, the standard was always the same.
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The portfolio is actively growing. New work is added as projects are completed and existing work is cleared for sharing.
BIO
Hi, I’m Prichard.
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I grew up across the United States, the Caribbean, and Europe, an upbringing that gave me an early instinct for communication across cultures, contexts, and audiences. That instinct has shaped everything I have done professionally since.
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Over the past decade I have built and led communications programs across media, government, international development, and corporate environments. I have written for broadcast audiences and World Bank stakeholders, developed campaigns that landed earned media coverage, prepared executives to communicate with clarity and confidence, and produced live events for thousands of people. My work has taken me from radio studios and government ministries to multinational boardrooms and donor-funded programs.
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I hold a BA from New York University and an MBA from Webster University in Vienna, and I bring a fluency in AI productivity tools that I use to work faster and smarter without sacrificing quality.
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I am a strategic communicator who leads with story, operates with discipline, and thrives in environments where the work is complex and the stakes are real.
IMPACT
Earned Media & Campaigns
Developed and executed a public health awareness campaign for St. Maarten Nectar that secured 9 media placements within 2 weeks. Built integrated communications strategies for multinational clients including Heineken 0.0 across earned, owned, and social channels.
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Broadcast & Content Production
Conceived, produced, and hosted a daily radio program reaching an estimated audience of 60,000+ listeners. Wrote all scripts, advertiser copy, and editorial content across a continuous content calendar.
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Executive & Stakeholder Communications
Created key messaging frameworks, briefing materials, and content for senior leaders and institutional stakeholders including World Bank-funded programs and government ministries.
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Live Events & Spokesperson Work
Produced and hosted live events for audiences of up to 2,000 attendees. Voiced commercial content for national brands for multiple advertisersincluding Florida Orange and managed sponsor deliverables under broadcast deadlines.
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AI-Powered Workflow
Designed and deployed an AI workflow that auto-generates customized written communications, improving outreach productivity by 7x.
CORE COMPETENCIES
Communications & Messaging
Strategic Communications · Integrated Marketing Communications · Brand Messaging & Positioning · Crisis Communications · Executive Communications · Spokesperson Preparation · Stakeholder Engagement · Public Speaking
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Content & Editorial
Copywriting · Scriptwriting · Editorial Planning · Broadcast Production · Short-Form Video · Long and Short Form Writing · Briefing Materials
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Earned Media & Campaigns
Press and Media Relations · Campaign Development · Earned Media Strategy · Public Affairs Communications
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Digital & Social
Social Media Strategy · Content Distribution · Basic Paid Campaigns · Analytics and Testing
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AI & Tools
ChatGPT · Claude · Perplexity · N8N · Google Workspace · Microsoft Office · Canva · Slack · Zoom
Business Development Program | Final Progress Report | NRPB / World Bank-Funded Program
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A final progress report produced for the National Recovery Program Bureau under World Bank funding standards, documenting the outcomes of a six-month business development program serving 17 small business grant recipients in Sint Maarten.
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The report was developed as the primary stakeholder communications deliverable for the program, translating complex participant data, qualitative insights, and program outcomes into a structured narrative for government and international donor review. It includes attendance metrics, participant survey results, sales impact data, qualitative testimonials, individual progress snapshots, and two case studies illustrating contrasting participant outcomes.
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This engagement was secured through a competitive World Bank-standard bidding process. The winning proposal was written and submitted independently, demonstrating the level of written precision and institutional fluency required to meet international donor standards. A separate $25,000 enterprise support grant was also secured through the same organization via a rigorous independent application process.
A demonstration of stakeholder reporting, data-driven narrative writing, high-stakes proposal writing, and the ability to synthesize qualitative and quantitative information into a clear and credible document for a demanding international audience.
​Transforming Internal Communications
Strategic Presentation | OGC Consulting
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A four-slide strategic presentation developed for OGC Consulting to build executive buy-in for an internal communications strategy package at Comcast.
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The presentation makes the business case for internal communications investment using current research, introduces an original framework called the Six C's for gaining leadership alignment, and outlines a six-milestone execution path from audience research and benchmarking through to monitoring and continuous improvement.
Developed independently with a single objective and no creative direction. A demonstration of strategic communications thinking, original framework development, data-driven storytelling, and the ability to structure a complex idea into a clear and compelling executive-facing narrative.
Now You Can at Work
Product Launch Activation | Heineken Zero Zero
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A corporate brand activation campaign developed in partnership with Heineken to support the regional launch of Heineken Zero Zero in Sint Maarten. Over three to four weeks, 15 corporations were personally recruited to participate, including distributors, insurance companies, and government entities. Each organization received product delivery to their offices ahead of the event. The campaign culminated in the Now You Can at Work wellness workshop, designed and facilitated independently, positioning Heineken Zero Zero as a workplace wellness choice and closing with a shared product trial across all participating organizations. The activation ran alongside broadcast and newspaper advertising supporting the wider regional launch.
A demonstration of product launch communications, experiential campaign design, corporate audience development, and integrated campaign execution.
CASE STUDY
Now You Can at Work | Heineken Zero Zero | Product Launch Campaign
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The Brief
Heineken engaged me to develop and execute a regional activation campaign to support the launch of Heineken Zero Zero, their alcohol-free beer, in Sint Maarten. The goal was to build product awareness and drive trial among the island's professional community.
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The Challenge
Alcohol-free beer had no established consumer base in Sint Maarten. The target audience, working professionals and corporate decision makers, had no existing relationship with the product and no obvious reason to engage with it in a professional context. Traditional advertising alone would not be enough to create the kind of personal product experience needed to shift perception and drive trial.
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The Strategy
Rather than relying solely on paid media, the campaign was built around a brand activation that gave Heineken Zero Zero a relevant and compelling context. By positioning the product as a workplace wellness choice and delivering it directly to offices before the event, the campaign created a personal product experience that made the message land before the workshop even began. The activation ran alongside broadcast and newspaper advertising supporting the wider regional launch, giving the campaign both reach and depth.
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The Execution
Over three to four weeks, 15 corporations were personally recruited to participate, including food and beverage distributors, insurance companies, and government entities. Outreach was conducted through direct personal invitation, targeting decision makers who could commit their organizations and mobilize their teams.
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Each confirmed organization received cases of Heineken Zero Zero delivered directly to their offices ahead of the event, ensuring that participants arrived at the workshop already familiar with the product.
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The centerpiece of the campaign was the Now You Can at Work wellness workshop, designed and facilitated independently. The session framed Heineken Zero Zero within a workplace wellness context, covering stress reduction strategies, health benefits of alcohol-free options, and the case for rethinking what is acceptable in a professional environment. The workshop closed with a shared moment where all participants enjoyed a Heineken Zero Zero together, turning the product trial into a collective and memorable brand experience.
The Result
15 organizations participated across Sint Maarten's corporate community, with hundreds of employees experiencing the product firsthand in a coordinated professional setting. The campaign successfully introduced Heineken Zero Zero to a new audience through a channel and context that traditional product advertising could not have replicated.
"Learn All the Things"
Broadcast Marketing Campaign | Laser 101
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A self-initiated marketing campaign developed to build audience identity and drive listenership for Sagan's Playground, the number 3 ranked drive-time program in the region for nine consecutive years on Laser 101. The campaign concept was rooted in the show's editorial philosophy of covering everything that matters, from breaking news and community updates to business insight and music culture, distilled into a single memorable brand idea.
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End-to-end execution included concept development, scriptwriting, voice talent sourcing and direction, audio production, and campaign deployment across 11 individual spots. Three samples are included here.
A demonstration of brand messaging, campaign concepting, content production, and the ability to translate editorial identity into a cohesive and repeatable creative campaign.
High-Profile Interviews
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Grammy Award Winning Artist, Wyclef Jean
Coors Light Concert Promotion
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Edited excerpt from a 40-minute interview with Grammy-winning artist and humanitarian Wyclef Jean, conducted ahead of his Coors Light-sponsored performance. The conversation covers the show and turns to a candid discussion on how negative media narratives and poor public relations have compounded Haiti's economic challenges. A demonstration of interview preparation, guest handling, and the ability to move between promotional content and substantive conversation fluidly.
​Platinum Selling Global Artist, Akon
Heineken Regatta Promotion
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Edited excerpt from a 40-minute interview with platinum-selling global artist Akon, conducted ahead of his headline performance at the annual Heineken Regatta. Beyond the event promotion, the conversation draws out a candid reflection on how structural shifts in the music industry have affected his release timeline. A demonstration of building rapport with high-profile talent and steering interviews toward content that resonates beyond the promotional moment.
EXECUTIVE PRODUCTION & HIGH-STAKES EVENT MANAGEMENT FOR A #1 RANKED BROADCASTER
Philipsburg Broadcasting | Communications & On-Air Work
Earned Media & Audience Reach
Produced and hostedSagan's Playground, the number 3 ranked drive-time program in the region for nine consecutive years on Laser 101, reaching an estimated audience of 60,000 listeners daily across syndicated and global streaming platforms.
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Content Production & Editorial
Managed end-to-end production of a daily live broadcast for over a decade, writing all scripts, advertiser copy, and editorial content while maintaining a continuous content calendar across news, community affairs, business commentary, and entertainment.
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High Profile Interview & Media Relations
Coordinated and conducted 20+ high profile interviews annually with A-list celebrities, musicians, politicians, and government officials, managing guest relations, interview preparation, and content shaping under live broadcast conditions.
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Brand & Sponsor Communications
Served as on-air spokesperson for multiple advertisers, voiced commercial content, and managed sponsor relationships, consistently delivering sponsor obligations under tight broadcast deadlines.
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Live Event Production & Communications
Spearheaded the planning and on-site execution of large scale national events including pageants and fitness competitions for audiences of up to 2,000 attendees, coordinating event communications, talent, logistics, and live hosting.
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Crisis Communications
Led emergency public communications during Hurricane Irma, maintaining broadcast continuity to deliver critical safety and aid information to the affected population during an active national crisis.
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St. Martin Nectar
Product Catalog & Bite Prevention Campaign
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Two examples of communications and content work developed for St. Martin Nectar, an all-natural Caribbean skincare brand with worldwide distribution.
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Product Catalog
Developed the full copy for St. Martin Nectar's first product catalog, including product descriptions, brand messaging, and editorial direction. Also contributed to the layout structure and the sequencing of products to ensure the aesthetic and narrative of the brand translated cohesively across the publication.
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The Bite Prevention Campaign
A six-month integrated communications campaign developed for St. Martin Nectar's Bug 0% line of natural insect repellent products, launched during a period of heightened public concern around dengue, chikungunya, and Zika in the Caribbean.
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The campaign was built around a dual objective: educate children on how to reduce their risk of contracting mosquito-borne diseases, and build early brand awareness for Bug 0% among a young audience that would grow with the brand over time.
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The strategy centered on a three-pronged framework developed specifically to communicate clearly to children: Protect, Repel, and Eliminate, anchored by the campaign slogan "Working Towards a Bug-Free Community." The framework gave the campaign a teachable, memorable structure that translated naturally into school presentations, content, and media messaging.
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To execute the campaign, buy-in was secured from the Prime Minister of Sint Maarten, granting access to public schools across the island. Educational presentations were delivered across approximately 10 schools, with each participating classroom receiving a donated scent diffuser and Bug 0% repellent oil.
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The campaign extended across multiple channels including a blog entry on the St. Martin Nectar website, social media content, press releases, and radio interviews, generating 9 earned media placements across magazines, newspapers, and radio stations within two weeks.
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A demonstration of integrated campaign strategy, audience-specific messaging, community partnership development, multi-channel content execution, media relations, and the ability to align a brand's commercial objectives with meaningful public impact.
I'd be delighted to discuss how my skills can meet your needs. Please feel free to reach out via email or phone.
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PRICHARD GIBSON
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P: 347 706-8532
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LET'S CONNECT
